- If you’re not helping grow your client’s brand, you’re not helping them.
If you are a media sales rep, take a second and ask yourself what you do for a living. If you say “I sell advertising”, you just took a giant leap back into the 20th century. Today’s media consultants need to focus on their client’s brand and do whatever they can to help the client build that brand or build awareness of that brand. That is a far different focus than just selling stuff. In the end, if you’ve got the right “stuff” for the customer it’s going to help the customer reach his/her goal. Starting with the client’s brand, what it is, who it touches, where the client wants to go with it, will help you determine the right “stuff” for your client. See more on this at Digiday, Dec. 3.
- Search results matter.
Just how important are search results? And what really happens when a business sees it’s search ranking start to drop? It’s a big deal, and not just for the pride of being on pg. 1. See more on this at SearchEngineLand, Nov. 10
- Ok, so explain to me why my search ranking dropped without using the word “algorithm”
So you’ve got a client whose organic search rankings are dropping, what’s causing this? The word algorithm immediately starts to come out of your mouth. Do you really know what an algorithm is? How about this, before you use a word that you you can’t explain, why not look under the hood for a second and check out what really might be occurring. It’s a good idea to understand what businesses CAN do to impact their search rankings, and it will save you the embarrassment of having to admit you really don’t know what an algorithm is. For a short list of things to watch when search rankings start to drop, check out SearchEngineLand, Dec. 1.
- Why online directories matter.
Online directories are everywhere. From Yellow Pages, local newspapers, Yelp, FB, Oodle, Yodle, Yext, and on and on. Because your clients have a bona-fide physical address, it might be assumed these directories are going to list them, right? And for that matter, these local directories will make sure that the listings are always going to be right…right? Well, not really on both counts. It appears there really is a price for relying on “free” online listings. Sometimes, they are worth exactly what the business pays for, which is nothing. That’s why it’s important to pay close attention to these directories. Local businesses should make a small investment to insure that these listings actually help their business. For more on this, check out StreetFightMag, Oct. 22.
- Changes to Google+
Google+ is going away, right? It doesn’t matter any more, nobody pays attention to it, at least I don’t so nobody must…right? Well it turns out that Google pays attention to Google+, and that should be enough to grab your attention. In fact, Google just made changes to Google+. And if it’s Google, you should know a little about it. Find our more about the changes to Google+ here @ Gooru.com.
The Local Strategist 